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Challenge: From Snoop Dogg to Aaliyah, the biggest r&b and hip-hop names of the 90s wore Tommy Hilfiger. But since then, the brand had drifted away from its roots.
Solution: A Fall collection drop that brought back some of the classic retro pieces was the perfect opportunity to re-establish the connection. A new generation of music heroes looked back at those that inspired them on their journeys, while retro fish-eye lens selfies gave a nod to classic Hype Williams music vids.
Oh, and a canal boat took the place of a low-rider. Because Amsterdam. Or something.