James North
CBS Outdoor set the ad industry a challenge to create a Cross Track poster that would entertain and inspire the people of London as they waited (impatiently) for their tube.  The competition received nearly 500 entries, including these two whi

Long Copy Challenge Posters

Challenge: CBS Outdoor set the ad industry a challenge to create a Cross Track poster that would entertain and inspire the people of London as they waited (impatiently) for their tube.

Solution: The competition received nearly 500 entries, including my two, which were both shortlisted and now feature in the ‘Read Me’ copywriting book.

CBS Outdoor set the ad industry a challenge to create a Cross Track poster that would entertain and inspire the people of London as they waited (impatiently) for their tube.  The competition received nearly 500 entries, including these two whi

CBS Outdoor set the ad industry a challenge to create a Cross Track poster that would entertain and inspire the people of London as they waited (impatiently) for their tube. 

The competition received nearly 500 entries, including these two which were both shortlisted.

Long copy Costa adsV2.jpg
costa long copy ad in-situ.jpg
Screen shot 2012-03-08 at 17.23.40.png
Both ads also now feature as examples in ' Read Me: Ten Lessons for Writing Great Copy'.        

Both ads also now feature as examples in 'Read Me: Ten Lessons for Writing Great Copy'.

 

 

 

 

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CBS Outdoor set the ad industry a challenge to create a Cross Track poster that would entertain and inspire the people of London as they waited (impatiently) for their tube.  The competition received nearly 500 entries, including these two whi
Long copy Costa adsV2.jpg
costa long copy ad in-situ.jpg
Screen shot 2012-03-08 at 17.23.40.png
Both ads also now feature as examples in ' Read Me: Ten Lessons for Writing Great Copy'.