Lucozade Sport / Made To Move Wrap Up

Made to Move Sessions

Challenge: The sugar tax was harming people’s perception of Lucozade. We needed to get people moving more to show the positive effects that their sports drinks provide.

Solution: The UK's biggest ever live-streamed workout classes. Run by some of the most respected names in fitness. Each session was streamed live on Facebook and broadcast to PureGym studios across the country.

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Lucozade Sport / Made To Move Wrap Up

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All MOO PART 1 EE giffgaff Money Political Advertising Reform Lucozade Sport Costa Coffee Nike Golf Johnnie Walker Tommy Hilfiger RNLI Alpro Secretly Vegan Long Copy Challenge Here East Monster Supplies Battersea The Guardian Costa Social

MOO PART 1 EE giffgaff Money Political Advertising Reform Lucozade Sport Costa Coffee Nike Golf Johnnie Walker Tommy Hilfiger RNLI Alpro Secretly Vegan Long Copy Challenge Here East Monster Supplies Battersea The Guardian Costa Social