James North
Introductory film to launch giffgaff money, a new service helping to put people in control of their borrowing, just like giffgaff phone members are in control of their phone spending.

giffgaff Money

Challenge: Giffgaff had already established itself as a different type of mobile network. One run by its members, for its members. Now they wanted to communicate that they were branching out to the murky world of finance.

Solution: An Introductory film that communicated all the benefits, in a way that that reassured members, and attracted those new to the brand as well. We introduced a range of editorial formats at the same time, to support and educate members on a whole range of money matters.

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It's not just all about offering loans. Far from it, giffgaff were keen to give their members all of the useful information possible before a loan would be needed. I created a range of editorial formats that now run each month to engage young peopl

It's not just all about offering loans. Far from it, giffgaff were keen to give their members all of the useful information possible before a loan would be needed.

I created a range of editorial formats that now run each month to engage young people about money matters in an entertaining, relevant way.

 

 

 

 

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Introductory film to launch giffgaff money, a new service helping to put people in control of their borrowing, just like giffgaff phone members are in control of their phone spending.
Screen Shot 2015-12-16 at 11.12.45.png
It's not just all about offering loans. Far from it, giffgaff were keen to give their members all of the useful information possible before a loan would be needed. I created a range of editorial formats that now run each month to engage young peopl
68_2_A little Less - Heating.jpg