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Challenge: Convince people to actually spend money reading the news.
Solution: A range of print and CRM campaigns that used The Guardian’s unique standpoint to attract like minded people to take out a subscription.
Print ads to launch the new smartphone, tablet and web friendly versions of Guardian Weekly - a paper that offers a global take on the weekly news.
Press ads encouraging Guardian readers to take out a susbcription.
Tactical campaign launched at the height of the phone hacking scandal. Ads appeared in papers alongside articles on the story, as well as a full page 'apology' letter from Murdoch himself.