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The challenge: RNLI crews save lives daily, yet its only tragedy that reaches a wider audience. To reach a new generation of supporters, we needed to raise awareness of the unsung work carried out by the RNLI's unpaid volunteers.
Solution: SaveWave. A campaign that helped everyone to use their social currency to give the RNLI's courage, the coverage it deserved.
The brief: Raise awareness of the life-saving work carried out by the RNLI’s unpaid volunteers on a daily basis.
Supporters joined up with Facebook or Twitter. Then, twice a week throughout our six-week campaign, the most engaging new rescue stories were automatically sent out from their account. Everyone who joined sent these stories out simultaneously to create a wave of exposure for the RNLI.
Donating a Twitter or Facebook post is a simple action, but it helped to give the RNLI a much needed voice. In time the hope is that these messages and posts will return to the RNLI as dozens of new volunteers, hundreds of new donors and thousands of supporters. Ensuring that their lifesavers have everything they need and deserve, from boots to boats for years to come.