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Challenge: Help Nike’s newest performance led apparel reach a younger audience as it launched across western Europe.
Solution: To inspire and recruit a whole new generation of golfers, we showed them a version of golf far removed from the stuffy image often attributed to the game.
20 of London’s most influential young golfers were recruited to play and learn alongside Nike golfing royalty - Rory Mcilroy and Jason Day.
Teaming up with Sky Sports to maximise coverage, we live streamed the whole event on Facebook. In a 20 minute challenge, our golfers faced a variety of epic challenges that put their skills and Nike Golf's AeroReact polo shirt to the test.
Results: Reached 2 million through digital platforms, athlete channels, and partner posts, with an estimated reach of 32 million people through earned media. The Sky Sports live stream helped us reach an even wider audience, with over 300,000 live views, making it their top performing content in July.
Most importantly all of this directly affected sales. Following the activation, the Nike Aeroreact Polo became the top selling product on Nike.com/Golf