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CHALLENGE: EE wanted to organically promote their new brand positioning on their owned social channels. Sounds exciting, I know.
SOLUTION: Aware that this message could be completely drowned out, we created something that people would actively choose to consume: the 'Who Says You Can't?' podcast series. Each episode, hosted by Rick Edwards, featured the barrier breakers, lateral thinkers and stubborn idealists who embodied the brand. From a battle rapper battling stigmas, to an octogenarian skydiving fashion muse.
SEASON 1 EPISODES: PROFESSOR GREEN / MIGUEL BARCLAY / DILYS PRICE / ARJUN BHOGAL
SERIES 2 EPISODES: CASSETTE BOY / JIMOTHY / DON STRAPZY / JESSICA KELLGREN-FOZARD